MUMBAI: BIG 92.7 FM is set to celebrate Valentine’s Day by offering listeners on air or on ground surprises and action between 11 – 14 February.
There will be tips on how to gear up for the big day and the necessary dos and don’ts to avoid last minute disappointments to winning BIG on the Radio Station ranging from jewelry, perfumes, dinner vouchers, prepaid gift cards and the likes. BIG FM RJ’s will also be visiting colleges and youth hangouts across the city to organize contests, checking the love-meters between couples and giving out a whole lot of goodies.
BIG 92.7 FM vice president – marketing Anand Chakravarthy said, “Valentine’s Day is an occasion for celebration and we are doing just that through our varied, quixotic offerings which are sure to excite listeners! We are offering our listeners a platform and an opportunity to express themselves and profess their love for each other. Our on air and on ground packaging has been innovatively put together to ensure wholesome entertainment and the best entertainment mix this Season of Love.”
They have an on air contest titled ‘Fosla ka Ghosla’ (Fosla in local Delhi lingo is a term used for a frustrated one sided lover!). Through this contest, four lucky people will find their love matches on air. Both these couples stand to win a charter plane ride to the Taj Mahal in Agra which will be preceded by a Limousine pick up from their residence followed by a romantic dinner, a quixotic package this Valentine’s Day for the love birds.
The Mumbai station has organized a special program where Sonu Nigaam will be present at BIG FM studios to sing romantic dedications and provide V-Day proposal tips followed by interactions with his listeners. Five lucky couples will also get to go on a special dinner date with Ajay Devgan and Kajol on 13 February and 10 lucky couples will also get to dine with RJs Archana and Rohit at a posh restaurant on 14 February.
Other on air programs include comedian Raju Srivastav giving away diamonds, based on contests played during the breakfast hour till 13 February along with fashion tips for Valentines by Rocky S and Neeta Lulla, followed by dancing and hairstyling tips by Sandeep Soparkar and Hakims Alim respectively.
At Bangalore they are celebrating V-day with ‘BIG Love Marathon’ where the station becomes a love station for 92 hours 7 minutes building-up to 14 February. Daily unique features include preparations to ensure the perfect V-Day, most unconventional love stories (cross-country romances, internet affairs etc), hottest places to visit in town, what to wear / gift etc.
Kolkata will run on air compatibility quizzes. The theme will be how well do you know each other? Grand prizes are to be won every day and the final prize will be a grand affair on 14 February when the winning couples will be escorted to a five-star restaurant in a Mercedes. The winning spree would still not be over because the lucky couple would also win a shopping bonanza of Rs 25,000.
Hyderabad is celebrating the day with an on air contest titled ‘BIG Date in the SKY’. Through this contest, one lucky couple will get a chartered plane ride, which will be preceded by a Limousine pick up from their residence followed by a romantic dinner.