MUMBAI: BIG 92.7 FM has launched in Asansol, which marks the station’s 23rd station in the country.

In the first phase of its launches, BIG 92.7 FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. In the second phase, mini-metros were targetted with launches in Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneswar, Guwahati, Jalandhar, Goa, Bhopal, Baroda, Rajkot, Kanpur and now Asansol. Plans are afoot to take the number of stations to 45.

BIG 92.7 FM has taken aboard several personalities and has created a programming mix that ensures relevant and credible information to listeners. The station has designed utilities such as traffic and weather updates along with time checks and health tips to help optimize the listener’s time management and health. Another important programme offering of the station is the ‘Acknowledgement of local Heroes in Society.’

The station is endorsed by Abhishek Bachchan in the East, North and West; Asin in the Telegu and Tamil markets and Upendra in the Kannada market.

Commenting on the station’s entry into Asansol, BIG 92.7 FM chief operating officer Tarun Katial said, “We have been receiving very encouraging responses from all the cities that we have launched in this far. We are very excited about launching in the city of Asansol and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country. The programming mix of the station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Asansol. We are sure the city will welcome us with open arms and will enjoy the programmes on our station.”