Big 92.7 FM’s ‘Bendethu Bengaluru’ campaign launched


Mumbai: Big 92.7 FM Bangalore has initiated a new campaign to connect with its listeners and trash out the issues faced by a common Bangalorean.

Titled ‘Bendethu Bengaluru’ this two week long campaign will address one major issue everyday from 7 – 19 July. This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery & traffic problems to public hygiene and the likes.

To press the humour button, a smart and witty angle will be taken towards these problems coupled with mimicking popular celebs on air. Each show will take a specific angle to the topic of the day. The Breakfast & Evening drive time jocks will ask survey based questions on the day topic with one lucky listener winning the ‘No Thank You’ award in every show along with other goodies.

As a culmination to this two week campaign, the Breakfast jocks RJ Harsha and RJ Shruthi will take up the top three issues for Bangalore and request the listeners to vote for the most popular issue boggling the city today. They will then be jailed for a day and will be bailed out only when they receive 9027 votes of support from their listeners.

To create the necessary buzz on-ground, some of these major issues will be discussed at forums across the city along with local celebrities and government bodies. Hoardings at prominent locations along with floats will sport the topic of the day along with request participation via sms and call-ins.

Big 92.7 FM Karnataka & Kerala cluster head Sunil Kumaran said, "Bendethu Bengaluru is our next big endeavour wherein in a unique, witty, humorous way we highlight issues which affect Bangaloreans. We are extremely happy that many celebrities in the city have come forward to support us in this campaign."