Mumbai: EMI has appointed Elio Leoni-Sceti as chief executive of its recorded music division, EMI Music.

Leoni-Sceti joins from Reckitt Benckiser, the FTSE30 consumer brand company, where he has been executive vice president, Europe. His  16 year career with Reckitt Benckiser has seen him lead some outstanding brand successes and business turnarounds in the United States and across Europe.

Guy Hands said, "Leoni-Sceti’s career achievements and outstanding leadership qualities are ideally suited to ensuring that EMI is a successful business. Leoni-Sceti has the passion, drive and belief in the future of the music industry to realise the ambitions we all have for EMI. With Leoni-Sceti ‘s arrival as Chief Executive, I will be stepping back to become Non Executive Chairman of EMI. I would like to thank all our artists, staff and business partners for their continuing support and hard work to effect the changes underway and the positive results being achieved."

Leoni-Sceti said, "This is a hugely exciting time for the music business and for EMI. It ranges from long established names such as The Beatles, Pink Floyd, Queen and The Beach Boys to contemporary singers such as Kylie Minogue, Lily Allen and Norah Jones. Its current successes include Coldplay and Katy Perry topping both the UK and US charts. The potential that can be realised in this industry is massive, music consumption is growing more than ever across the world and I cannot wait to get started and to working with EMI’s artists and employees."