MUMBAI: BIG Digital has launched a talk internet radio called BIG Net Radio.

Through this initiative, BIG Digital is looking at capitalizing on the growing internet user base, both in India as well as the global Indian diaspora, seeking this entertainment. This specialized talk internet radio channel will offer entertainment ranging Bollywood, spiritual and humor.

Launching as a free of charge service to users, the content of BIG Net Radio has been specifically crafted to offer complete entertainment, as well as to put forth unique opportunities for advertisers to reach out to a rich specific audience base of over a million entertainment seekers on the internet.

Reliance Broadcast Network head of Radio and Digital Business Soumen G. Choudhury said, “This pioneering initiative from Reliance Broadcast Network, re-affirms our endeavor to provide India with the entertainment of their choice, which is latest and in keeping with the times. India has over 50 million internet users, out of which consumers in the age group between 18-30 years are increasingly using internet as a medium to stay connected as well as use it to attain greater source of entertainment, posing an excellent audience base, which advertisers seek. Online advertising in India is expected to grow at the rate of 32 percent between 2010 and 2013 to touch Rs. 20 billion in 2013, only highlighting the humongous potential that lies before us.”