MUMBAI: BIG 92.7 FM has launched its station in Allahabad. The launch marks the fifth station in Uttar Pradesh.

BIG 92.7 FM cluster head – Uttar Pradesh (East) Manav Shankar said, “We are excited to launch our station in Allahabad and are looking forward to entertain the people of the City of Sangam. The programming mix of the station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining Allahabad. We are confident the city will welcome us with open arms and will enjoy the programs on our station.”

With its hot, adult contemporary music positioning, covering favorite tracks from across eras and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to their listeners.

BIG RJs Prateek, Neeru, Arshi and Ranjana will be entertaining the city with shows like Sehar, BIG Chai, Garam Masala, Full 2 Matargasthi, Direct Dil Se and Yadeein.

With an aim to touch 200 million listeners, which is every fifth Indian across the country; every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace.