MUMBAI: BIG 92.7 FM has made the latest edition to its kitty with the launch of its station in Mysore, making the city the 37th station in it’s network.

In the first phase of its launches, BIG 92.7 FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG FM to several mini metros across the country which will eventually take the total count to 45.

The radio station has taken aboard several well-known personalities and has created a programming mix and designed utilities such as traffic and weather updates along with time checks and health tips. Another important programme offering of the station is the ‘Acknowledgement of local Heroes in Society’, by which it aims to honor the deserving common man who works relentlessly and voluntarily for the betterment of society.

In Mysore, BIG RJ’s Archana, Bobby, Hari, Shalini and Sindhu will be entertaining the city, and the adjoining areas in the 40 square kilometer aerial distance.

The launch will commence at 6 am with Suprabhata by RJ Archana. This spiritual programme is to be followed by the breakfast show, Big Durbar by RJ Bobby and Archana from 8 to 11am. Other shows on weekdays include Churmuri with RJ Shalini from 11am to 2pm, Mysore Bandi with RJ Bobby from 2 to 5 pm, Song Booth, a request show with RJ Sindhu from 5 to 8 pm and a romantic show Preethinda Hari with RJ Hari from 8 to 10 pm. Continuous music will be aired through the night until RJ Archana takes over again at 6 am.

BIG 92.7 FM has Abhishek Bachchan as the brand ambassador in East, North and West and super star Asin and Upendra for South India

BIG 92.7 FM, Director South, Sabita Kath said, “We are very excited about launching in the city of Mysore on the auspicious occasion of Kannada Rajyotsava. We are the first private radio station in the city and have already created palpable excitement among the people of the city. The programming mix of the station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Mysore. We are sure the city will welcome us with open arms and will enjoy the programmes on our station.”