MUMBAI: BIG 92.7 FM has launched its stations in Udaipur and Ajmer.

In the first phase of its launches, BIG FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG FM to several Tier II towns across the country, which will eventually take the total count to 45.

BIG FM has Abhishek Bachchan as the brand ambassador in East, North and West and Asin and Upendra for South India.

BIG 92.7 FM Ajmer cluster head Rajeev Masih said, “We are excited and are looking forward to entertain the people of Ajmer. Our programmes have been customised and have locally relevant programming to ensure the best appeal to listeners. This far, we have received overwhelming responses in the 31 cities that we have launched in and are confident of the same support from the people of Ajmer.”

BIG 92.7 FM Udaipur station director Abhishek Sharma added, “As BIG 92.7 FM launches in Udaipur, we are all geared to entertain the city. Our tailor made programming coupled with our endeavor to live the Station’s brand-line ‘Suno Sunao, Life Banao!’ promises wholesome entertainment to listeners. People of Udaipur, are sure to love us.”