MUMBAI: BIG 92.7 FM and ICICI Bank Credit Card have affiliated to offer Diwali discounts to its listeners through their campaign – Sabse BIG Diwali.
The radio station will provide discounts ranging from 9.27% to 92.7 % on various product categories ranging from FMCG, automobiles, consumer durables, gadgets, furnishings, jewellery and fashion wear. The discounts, in the form of coupons and vouchers, shall be given out to the winners of on-air sound games to be played with the listeners from 7 am to 9 pm beginning 21 October 21 (Dussehra) till 9 November (Diwali). Listeners have to call the IVR number from their mobile/landline phones to participate or sms DIWALI to 55454 for details.
Each hour will see the RJ will pick a sound game from a range of options including Celebrity Ko Pehchaano, Count the Crackers and Yeh Kya Cheez Hai i.e. guess what sound it is. While 100 listeners shall get a chance to win discounts from 9.27 % onwards on the morning show, The BIG Chai, one lucky winner shall win the jackpot discount of 92.7 % on all the shows throughout the day till 9 pm and 50 listeners shall win these discount coupons. In all, more than 10,000 discount coupons will be offered to winners of these contests.
The on-ground promotion of Sabse BIG Diwali will be carried out a week prior to its on-air launch. The radio station’s
BIG 92.7 FM, National Marketing Head, Anand Chakravarthy said, “The festival season is about fun and enjoyment and also about shopping, shopping and more shopping. So what better way to deliver our brand promise of Life Banao than give our listeners an even bigger Diwali, by giving them a chance to win big discounts on air. Sabse BIG Diwali will give our listeners the chance to win more than 15000 discounts in each station this festive season delivering great value to them. Diwali does not get bigger than this.”