MUMBAI: BIG 92.7 FM has strengthened its ad sales team with two new appointments.

Nikhil Mehta has been appointed as the regional sales director – west. Having worked with companies like Marico and HSBC, Mehta will be heading sales for the West region, including new business development in key markets and will be reporting into national sales head Pankaj Chandra.

Vivek Mahajan has been appointed as head – SME and new business development, Maharashtra. Mahajan has worked with companies like Bharti Airtel and Gemalto and at BIG 92.7 FM he will be responsible for bringing in new advertisers to radio, while creating new properties for clients. Mahajan will be reporting to Mehta.

BIG 92.7 FM national sales head Pankaj Chandra said, “The importance of sales to a radio station need not be re-iterated and the challenge and excitement that new business poses is highly stimulating. Their excellent track records and varied industry experience is sure to bring great value to the table. We wish them luck and happy selling!”