MUMBAI: Hello 106.4 FM launched in Tiruchirappalli on 14 January. The launch of this station has closely followed the radio station’s launch in other centers in Tamil Nadu like Madurai, Tirunelveli, Tuticorin, Coimbatore and more recently Puduchery.

Hello FM gave away 1064 gold coins to its listeners on the inaugural day.

The launch of the Trichy radio station would make Hello FM the largest network of private FM stations in Tamil Nadu. They are also planning to roll out a few promotional activities in the coming months for their listeners across Tamil Nadu.

Hello FM COO Rajeev Nambiar said, “We are very excited, completely geared and are eagerly looking forward to entertaining Trichy with the best of our programs. We are highly enthused to conquest the air space considering the fact that the city has had an early exposure to faint signals of FM stations from Sri Lanka . Our understanding is that the listeners here are very radio friendly and familiar with the radio unlike the Chennaites who woke up to private FM revolution way back in 2003. The market here is ready to grab every opportunity that Hello FM has to offer. We would be focused to serve as the choicest platform to the local and national advertisers, thus giving Trichy the much needed fill up in the media entertainment space.”