Mumbai: MY FM has rolled out a social campaign on ‘Responsible Diwali’ to motivate its listeners to observe pollution-free Deepawali. The campaign is captioned as Iss Diwali Lighting Karo Dil Se!, a part of which is a media contest on Radio Spot Scripts. The contest encourages a pollution-free and noiseless Diwali, and is open to creative people at advertising and media agencies across India.

The top three entries will be produced by MY FM and would be aired across MY FM 17 stations during the Diwali week. MY FM has partnered with Exchange4media for this contest to deliver it to the creative people in the media and advertising industry. The contest is being judged by Dentsu Communication creative head Gulu Sen.

Through this social campaign MY FM is trying to make listeners and the creative fraternity aware of the urgency to redeem environment out of the morass it is buried in today. The contest carries three awards. First prize shall be of Rs 25,000, second prize of Rs 15,000 and the third prize carries an amount of Rs. 10,000.

The other aspects of this campaign include the Contest on The Best Lit House on Diwali Nite. MY FM is set to roll out this campaign, addressed to the listeners across 17 stations in seven major states. Under the campaign, MY FM teams shall visit Residential Societies and announce the best lit house on Chhoti Diwali.

Commenting on the campaign MY FM, Synergy Media Entertainment Ltd. COO Harrish M. Bhatia said, "Deepawali is the most vibrant and auspicious festival for Indians who celebrate it with utmost enthusiasm and devotion and radio being of the same genre there can not be a better media to celebrate it. So in a bid to keep that spirit alive MY FM is launching a campaign through its 17 stations for Pollution Free Diwali. MY FM is motivating its listeners to renounce crackers and join Lighting Karo Dil Se campaign."