MUMBAI: Close on the heels of MY FM’s new campaign, the radio station has also spruced up its website and introduced several innovations to change the look and feel making it even more interactive, informative and appealing.

The newly launched website offer exciting new features like individual RJ fan club, listener and RJ blogs, and chat rooms add to the present offerings of song requests, podcasts, schedules etc. The new website has been designed to give easy access to listeners and allow them to view station by station activities of MY FM and provides localized interactivity as well.

Offering a multi dimensional character to the new campaign, MY FM’s website re-launch is also carrying forward the zeal and passion of MY FM’s Jiyo Dil Se proposition. With the exciting new website, listeners can constantly stay in touch with MY FM over the internet and the added features of chats, blogs and fan clubs are bringing a new dimension to on-air interactivity. Listeners can also download exciting MY FM content like jingles, ring tones and wallpapers and keep themselves updated on all activities of the station.

Apart from the interactive content the website offers fare like celebrity interviews, regional sparklers, videos, polls, movie and song reviews etc. making the website more interesting for listeners.

MY FM’s COO Harrish M Bhatia says, "Our new website comes as a breath of fresh air with exciting and interactive content that our listeners are sure to enjoy. In the age of cyber media, our website is providing an opportunity for our listeners to be able to interact freely with us even when they are not tuned in. Apart from the on-air activities, the website offers several additional features which our listeners can browse through and participate in especially in the form of chat rooms, blogs and fans clubs."

The website viral is being spread through on-air and print advertising, RJ talks, mailers and other promotional media.