MUMBAI: Radio Station 94.3 MY FM has now launched in Kota. This marks 94.3 MY FM’s 16th station launch nationally and fifth for the state of Rajasthan after Jaipur, Udaipur, Ajmer and Jodhpur.
 
The station was declared as the number one radio station in Jaipur and Udaipur by AC Nielsen research. After this, the company has planned one more launch in Jabalpur, which will complete its launch plans for all 17 circles it has license to operate in.
 
Situated on the banks of Chambal River, Kota is the trade center for cotton and oilseed milling, textile weaving, distilling, dairying and the manufacture of metal handcrafts. The city is one of the major industrial hubs in northern India, with many prominent chemical and engineering companies based here.
 
Kota is well known for its distinctive style of paintings, saris, stone products and a vibrant education sector. In fact, the numerous coaching centers which prepare aspirants for India’s elite engineering and medical colleges have given a totally new character and identity to the city.
 
Says 94.3 MY FM business head Harrish M. Bhatia, “94.3 MY FM offers exclusive FM Radio Network of five stations in Rajasthan, which no other radio player can match. Each market in India is a challenge in itself and we are confident of winning the hearts of the people in Kota also.”
 
Adds 94.3 MY FM national programming head Viplove Gupte, “We’ve been operating in the region for a very long time and our content has been tailor made to meet the taste and preferences of listeners here.”