MUMBAI: BIG 92.7 FM in association with Hyundai Motors’ newly launched i10 is hosting an endurance test– Chipak Ke Jeeto, which allows the contestant who remains touching the new Hyundai i10 for the longest period to win the car.

Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across five major cities of Delhi, Bangalore, Mumbai, Hyderabad and Kolkata.

BIG 92.7 FM air live updates from the venue of the contest and a tête-à-tête with the participants vying with each other to own the machine.  The station’s RJs will be ensuring participation and connecting with its listeners.

The call for entries will start from 13 December, 2007 in Delhi and Bangalore followed by Mumbai, Hyderabad and Kolkata. To register for the contest, users are required to call the IVR Number 5055454 through GSM phones or 51234927 through Reliance phones and simply register for the contest.

To be eligible, entries should reach on or before 25 December, 2007 and will be followed by medical tests and counseling sessions, before the short-listed finalists are announced. The finalists will then compete with each other to win the car from 11 January, 2008 across all five locations. ‘Chipak ke Jeeto’ will also have a host of celebrities visit the location and root for the participants.