MUMBAI: Universal Music Group (UMG) and Desi Hits! have signed a worldwide recording agreement with actress Priyanka Chopra.
As part of this global deal, Chopra will release her debut music album in North America with Desi Hits through Interscope Records and in other International markets on Island Records UK.
A trained Western Classical singer, CHOPRA is currently in the studio, writing and recording her debut pop album, which will be sung in English.
Atom Factory CEO Troy Carter, who also manages Lady Gaga, has signed with Chopra to manage her music career across the globe.
"It has been a long cherished dream which is finally coming true. I am truly excited to have an opportunity to present my musical dimension on a world platform. I am privileged to be a part of the Universal Music – Desi Hits! family and to be working with some of the most illustrious names in the music industry. This is a fascinating new experience for me and I am thoroughly enjoying the journey," said Chopra.
“Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic. It’s truly a dream come true, and we are very excited to bring this multi-talented artist to the rest of the world,” said Desi Hits! CEO Anjula Acharia-Bath.
“Pop music has always had a love affair with Indian culture and with Priyanka’s unique talent and experience, we have the opportunities to push the boundaries of popular culture. I feel this is an amazing opportunity for all of us,” added Interscope Geffen A&M Records chairman Jimmy Lovine.
“Bollywood has had Priyanka to itself for too long. She has exceptional talent and we look forward to launching her recording career around the world,” said Universal Music UK chairman and CEO David Joseph.
