MUMBAI: Fun se bachke kahan jaoge? A new infectious language is taking over the country. Hot on the heels of its television campaign, Radio City 91.1 FM takes its ‘Fun ki nayi bhasha’ campaign outdoors, on-ground, Live and interactive with Radio Cityzens across the country.
 
Radio City is running a one of a kind contest nationally from 25 June – 12 July, 2007 across Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Lucknow where listeners can pit their fun quotient with Radio City by completing one incomplete line within 10 words in a witty manner. Taking listener interactivity to the next level, one lucky winner to this contest from each station will find himself featured on a prominent billboard out in the city on 13 July, 2007 for everyone to see.
 
Speaking on Radio City’s outdoor campaign, Radio City national head marketing Rana Barua says, “Fun ki Nayi Bhasha’ is a new language that we are creating to build on our proposition ‘Whatte Fun’. It urges listeners to look at the lighter side of life. We have taken idioms, added a fun twist to them and created a fun experience. The idea behind the campaign is get the audience to participate and add to the new language of fun on Radio City. Combined with our brand video, music CD, microsite, on-air initiatives and TVC’s, our fresh initiatives will further enhance and amplify our communication to our listeners across the length and breadth of the  country.” 
 
“We are quite thrilled on the response we have received so far. It’s really been very positive, be it from our listeners or other players across industries. With the ‘Whatte Fun’ song we revived the concept of enjoying life. People have started catching onto our outlook of ‘Whatte Fun’ and enjoying it too,” he added.