Mumbai: In a first of its kind integration, Red FM and Planet M get together to celebrate World Music Day across Mumbai, Delhi and Kolkata on 21 June.

In a day long activity, Red FM will run a unique music contest called Kaan Mein Dum Hai to Aaa where they will dare listeners to prove their musical mettle on air by recognizing snippets of songs, answering trivia questions, etc. This contest will also be extended across Planet M outlets.

Listeners can SMS Red Planet M to 58558 to become eligible for this contest. On receiving the response message, all they have to do is walk into their nearest Planet M outlet and participate in the on-ground contests. If short listed they will then be taken on-air on Red FM and the jocks will play the Kaan Mein Dum Hai to Aaa contest with them. Listeners stand to win on the spot gift hampers and mobile phones sponsored by Planet M.

Red FM RJs Neeil and Nyssha will also host their show Red FM Khopcha LIVE from the Planet M outlet in Lower Parel. The show, which begins at 3 p.m., will have the RJs interacting with the customers at the stores and daring them to participate in the contest.

Red FM national marketing head and station head Mumbai Anuj Singh said, "Planet M is synonymous with Music, and therefore provides a very good platform for us to reach our listeners at a direct touch point. Through this contest we are throwing an open challenge to our listeners to test their super hit music knowledge while at the same time providing a unique opportunity to experience the brand and interact with its RJs."

Planet M CEO Subir Ghosh said, "World Music Day is a cause for celebration amongst all music lovers. We are celebrating the same through on air activities with Red and instore activities in the form of special offers on music titles and music phones."