Shah Rukh Khan to host in I-Day concert

MUMBAI: To commemorate India’s 60th Independence Day cellular brand Nokia in association with Routes 2 Roots, a Delhi based NGO with a chapter in Pakistan, have organized ‘Nokia Dil se Dil’- a musical extravaganza. This star-studded event will be the first of its kind as it will be held right on the India – Pakistan border at Attari – Wagah.


 



This concert will bring together some of the biggest music artists and stars from both the neighbouring countries, including A.R. Rahman, Rahat Fateh Ali Khan, Ali Asmat, and Shafqat Amanat Ali, along with hosts Shah Rukh Khan, Juhi Chawla, Wasim Akram, and Shaiyanne Malik. The event held to honour the 60th anniversary of Independence, is an historic coming together of people across the two borders.


 



Nokia Dil se Dil will celebrate the Independence Day with a single, unifying concert event, with the performances taking place from twin stages, on either side of the Attari-Wagah Border. Live performances will alternate from one stage to the other; visible to the entire live audience no matter on which side of the border they are sitting. The concert will be telecasted Live with the help of innovative utilization of advanced telecommunications, sound engineering, and broadcast technology.


 



Routes 2 Roots’ Rakesh Gupta says, “The concert will provide a larger platform to spread the message of universal humanity and oneness to people across the world. We are thrilled to be organizing such a historic event and, with the kind of cooperation we have received from the authorities of both the countries, the concert is sure to meet its purpose.”


 


Sharing the details of ‘Nokia Dil se Dil’ music concert, Nokia India director marketing Devinder Kishore said, “Nokia believes in Connecting People and Nokia Dil se Dil is a unique, heart-warming initiative of bringing together people of two nations. Music knows no boundaries and we are very happy to celebrate 60 years of Independence with this musical event.”

BOC Editorial

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