MUMBAI: Musical trio Shankar, Ehsaan and Loy have created a special application that will enable them to reach out to fans across the globe.

The iPhone application will also allow access to exclusive content, backstage videos and music from the musicians. It will also help fans across borders to come together and be a part of the exclusive Shankar, Ehsaan, Loy community.

This tool is not only available to all iPhone users across the globe but is also compatible with the iPod touch and the iPad. The application is created by OML Digital.

"We’ve had a very dynamic journey so far and it’s now time to up the ante and move into other areas of music and songwriting with the help of newer & popular platforms like the internet, mobile and other digital mediums. The SEL iPhone application is one small step towards making our music available globally and to a varied demographic of music lovers," said Shankar-Ehsaan-Loy.

OML Digitial founding director Girish Talwar said, "We at OML have always wanted to provide artists the ability to reach out to their audiences in the most direct manner possible and with the highest quality of interactivity that technology can offer at that point in time. Through the SEL iPhone application that the OML Digital team has built we believe we have created, for the first time, a product that allows musicians to do that in a manner like never before."