MUMBAI:Spice Digital has entered into a historic exclusive arrangement with PPL for Voice based Music Streaming Services. It’s a long term exclusive agreement for India’s top three private mobile operators.

Spice started Music streaming services four years back and today has made it into the second largest VAS service for most of the operators. As you may recall, Spice Digital launched yet another innovative service "Mirchi Mobile" to provide a unique music proposition for the mobile users.

Shehzad Azad, Head – Business Development & Alliance for Spice Digital said, "We are delighted to join hands with PPL in bringing a much richer music listening experience to our customers. Spice along with its telecom partners has pioneered mobile music streaming service in India and has continuously worked to provide innovative & feature rich experience to listening music whenever, wherever and whatever. With such an exclusive tie-up with one of the India’s largest music societies having access to over 10 lakh songs, right from 1950′ to date, we will be able to provide much more enhanced and richer music listening experience to all the music loving people. We would be working closely with PPL to bring out lot of musical works for the first time on the mobile platform, which today is not easily available on any other format as well as provide a platform for all the new artists to reach out to over 600 million mobile customers across India."