Times Music acquires rights to Mukta Arts’ Paying Guests


MUMBAI: Times Music has entered into a deal with Mukta Music – a division of Mukta Arts – to manufacture and distribute the audio track of their forthcoming movie Paying Guests with all physical and non physical rights.

Times Music CEO Adarsh Gupta said, "We are very glad to be associated with Mukta Arts Ltd with our first audio track of Paying Guests. I have heard the songs composed by Sajid – Wajid and we all are sure that this album is going to rock, particularly two songs- Jack n Jill and We Are The Best Paying Guests."

Subhash Ghai added, "We are dealing with Times Music for the first time with full faith and confidence and both of us are planning a unique strategy for marketing the music of the film by sending a right dose of paid TV promos just before the release of the film. Producers usually go overboard spending so much money in competition on paid TV promos without realizing the old known truth that only products work- aggressive marketing can irritate the audience- showing too much of visuals on TV diminishes the charm of the song on the big screen. I am fully confident of the film Paying Guest to be a big block buster as well as its music by Sajid Wajid."

Paying Guest stars Shreyas Talpade, Aashish Choudhary, Jaaved Jafferi, Vatsal Sheth, Celina Jaitly, Neha Dhupia, Riya Sen, Sayali Bhagat, Chunky Pandey, Asrani and Paintal. This movie is written and directed by Paritosh Painter, with cinematographer P Selva Kumar.