Mumbai: To help its listeners beat the heat this summer, Red FM has announced a unique contest, ‘Ab Red FM Par Din Bhar AC Aur Fridge’ starting 7 – 12 April.

After garnering tremendous listener response to the ‘Subah ko AC Shaam ko Fridge’ contest, which had RJs Malishka and Mantra giving away air conditioners and refrigerators, Red FM has now gone one step further and is giving these away on all its shows.

To win the prizes, the listeners will need to be tuned in to Red FM and answer show based questions asked by the Red FM RJs by calling in or SMSing RED space GARMI to 58558.

Red FM national marketing head and station head (Mumbai) Anuj Singh said, "In order to build participation and listener interactivity, we decided to introduce the ‘Ab Red FM Par Din Bhar AC Aur Fridge’ contest. This unique contest builds in listener interactivity in various innovative ways through all the shows on Red FM. Through this endeavor we hope to reward Red FM’s current listeners, attract new listeners and make their stay on the station more entertaining."