MUMBAI: In step with its efforts to bolster its youth-centric services portfolio in India, Virgin Mobile has launched its Music Unlimited offering. This service is a milestone in the Indian Music Industry as this is the first time that users can access a massive music library across all genres for free.

Music Unlimited offers the freedom to its customers to enjoy any form of music be it as their Tring Tune (CRBT), ringtone (MP3/Poly/Mono) or download of full songs onto their mobile phone for free.

This service gives an opportunity to its customers to download free content from a massive music library comprising over 1.5 lakh songs spanning various genres, ranging from latest Bollywood chartbusters like Dabaang, Ashayein and Hello Darling; Western Rock, Pop, Bhangra, Indi Pop, Bengali, Tamil, Telugu, Malayalam (Aathmakadha, Avan, etc) amongst others.

Virgin Mobile India CEO M.A. Madhusudan said, "Music is an integral part of the lives of youth and their mobile phones are their newly evolved 24×7 music stations. Catering to this segment’s consumption of music, this service which will be offered to Virgin Mobile customers free of cost. Through this service, we at Virgin Mobile aim at changing the way music is consumed and reinvent the ways youth experience music every day. With the launch of Music Unlimited service, Indian youth have an access to best of the music content for free."