MUMBAI: Sports brand Reebok has appointed Chak De! India’s Sagarika Ghatge as its new brand ambassador for the women’s collection.
Reebok also launched its first exclusive Women’s World store in Delhi followed by the launch of the new women’s wear collection.
Ghatge will now be dressing up in the all new women’s collection from Reebok and join the likes of MS Dhoni, Yuvraj Singh, Irfan Pathan as the new brand ambassador for Reebok.
Reebok India Company managing director Subhinder Singh Prem said, “We would aggressively be focusing on the women’s category and plan to create new product lines and launch women’s only stores to befriend our women consumer, there is a need for a brand ambassador who could make a sporty fashion statement and at the same time command a mass appeal. Sagarika is known for her strong sports legacy, she has been a state level champion in athletics and also a hockey player during her school days at Mayo College. She embodies the pulse points of our brand – individuality, authenticity and ideology.”
The evening started off with a fashion show with models sashaying down the escalators along with Sagarika Ghatge showcasing the occasion usage collection from Reebok.
Singh added, “The launch of an exclusive Women’s Collection from Reebok is a very exciting time for us and marks our foray into the burgeoning lifestyle space. Women today love a sporty causal look and Reebok is best poised to synergize fashion with sports and provide the customer the much desired look and feel. We see a perfect synergy between the brand and Sagarika and we believe that the relationship will go a long way in defining the new line as a perfect range for women on all occasions.”
Commenting on the association with Reebok, Ghatge added, “I have been a sportsperson myself throughout my schooling in Mayo College and my character in Chak De! India also stood for sportsmanship, thus it’s easy for me to identify with and truly believe in Reebok’s brand philosophy. Reebok appeals to me as a brand that stands for sportsmanship and it’s a great privilege for me to be associated with this brand. I look forward to working with one of the most trusted brand names in the country. In fact I am also very excited about joining Reebok Instructor Alliance (RIA) and undergo the fitness training to become a Reebok Fitness Instructor.”