It is definitely celebration time at Clea PR. The firm that has been on an account-bagging spree in the past few months has once again signed the dotted line with film production/distribution company K Sera Sera. The production house that has been associated with films like Sarkar, Ab Tak Chappan, Vaastu Shastra, My Wife’s Murder and Darna Mana Hai, to name a few, is known in the Mumbai film industry as a production house that believes in making films that have creative out-of-the-box ideas.
Parag Sanghvi, Managing Director, K Sera Sera said, “We were on the lookout for a PR firm that would add value to our market perception, provide us with image consultancy and guide us towards better brand building. Clea PR’s client portfolio assured us that their experience could provide us with 360Ãƒâ€šÃ‚Âº PR expertise.”
Vinod G. Nair, M. D. Clea Public Relations, who is also the man behind India’s first boy band, A Band of Boys, and who is definitely not new to the entertainment industry, said “K Sera Sera is the biggest corporate force of modern Indian cinema. In a short period of time, it has grown to become one of the largest and most admired production houses of Bollywood. Our aim for the company is to create a brand with corporate equity that would give it the recognition of being the trendsetter that it is and ensure the company’s financial and geographical growth.”
Said a beaming Sangeeta Kuriakos, CEO, Clea, “Watch out Bollywood, here we come! This marks our foray into the Bollywood heartland and we are looking forward to the creation of an Entertainment Communication Vertical that would handle the entire industry one day!
Interestingly, Vinod G. Nair, the MD of Clea PR has also donned the Director’s cap earlier and has plans to get into full-time film direction in the future. He is currently working on a script for a comedy film that would be multi-lingual and international.