MUMBAI: If there is anything that drives India, it is Bollywood and cricket. Cashing in on the ongoing cricket mania, Sony Pictures Releasing of India and Neo Sports have formed an alliance for the ‘India’s Greatest Cricket Fan Contest’.
As per this, the viewers of the ongoing India – Australia match can enter a contest and the winners get a chance to meet Saawariya cast comprising debutants Ranbir Kapoor and Sonam Kapoor. The winner will also get to meet the Indian and Australian cricket team at the felicitation party, which will be held on 18 October in Mumbai to mark the end of the series.
Speaking to Businessofcinema.com, Sony Pictures Releasing of India marketing head Harshavardhan Gangurde says, “India as a country is enthusiastic about movies and cricket, so combining the two together made for an interesting marketing tie up.”
Also, the winning team of the recently concluded T20 mini World Cup series will also be present at this felicitation bash. Neo Sports shot an exclusive promo with the two Kapoors, which has been on air since Saturday.
To participate in the contest viewers have to choose their Man of the Match by an SMS led contest and 15 winners will be present for the felicitation.
Neo Sports marketing head Ranjit Rajshekhar adds, “Neo Sports and BCCI will jointly host this felicitation function at Hardrock CafÃ© wherein the Saawariya team will get the winners to meet with the Indian cricket team. Apart from this one lucky winner will also win a trip to Paris.”