MUMBAI: According to a recent study commissioned by global provider of mobile content IMImobile, Shah Rukh Khan and Katrina Kaif are the King and Queen of mobile content.
With Bollywood’s popularity at an all time high, IMImobile commissioned a study to find which movie stars are as popular on the mobile screen as they are on the big screen.
Salman Khan, Hrithik Roshan, Akshay Kumar and Sanjay Dutt make up the male Top 5 most downloaded movie stars in terms of mobile content.
Deepika Padukone, Priyanka Chopra, Lara Dutta and Aishwarya Rai Bachchan feature in the Top 5 of the female category. Movie-based mobile content ranges from ring tones of big hits to graphics and wallpapers of film stars.
The study takes into account Bollywood blockbusters from the last year. Khan and Kaif’s dominance at the Box Office is translated to the mobile screen with their official coronation as ‘the most downloaded movie stars to mobile’ in India.
IMImobile has provided foot tapping Bollywood & Tollywood Ring Tones for the Global Mobile Community for the last 7 seven years but sales are apparently higher than ever. Movie ringtones generate Rs. 200 crore annually; with the 50 million mobile phone subscribers downloading approximately 3 lakh ring tones daily, according to trade experts.
IMImobile CEO and founder Vishwanath Alluri said, "India has the fastest-growing mobile population in the world and is projected to reach 400 million by 2010. Mobile music downloads top the bill and are currently valued at Rs 160-180 crore (Rs 1.6-1.8 billion) in the domestic market. The music content market is mainly driven by the passion for Bollywood and Tollywood; we see a spike in downloads around the big movie releases of the year."