MUMBAI: Indian advertising agency Ozone Media has partnered with Sony Picturesâ€™ Crackle (formerly known as Grouper) in order to increase awareness and publicity among Indian viewers.
Crackle is a streaming entertainment network dedicated to discovering, promoting and distributing emerging video creators. It also offers multi-platform, global syndication network across Sony devices, IPTV, social networks and viral web.
“The number of broadband Internet users is steadily increasing in
Ozone Media founder and CEO Kiran Gopinath added, â€œWe have been striving to offer innovative solutions in the Internet advertising space and this partnership with Crackle would herald a new chapter for Indian advertisers and make Internet advertising a compelling option for advertisers. We call it the convergence of media as these 15-20 seconds videos seek to bridge the gap between television and Internet. By partnering with Crackle, we have a great opportunity to integrate the worldâ€™s best video advertising solution and Ozoneâ€™s offerings and offer value-added service to advertisers.â€
As a part of the deal, advertisements would appear on each channels’ homepage, in addition to airing within the video player.