Box Office: Break Ke Baad India opening low; Guzaarish poor

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MUMBAI: The Imran Khan – Deepika Padukone starrer Break Ke Baad, which was released by Reliance BIG Pictures opened to a ho-hum response at the box office in India.

According to estimates by Businessofcinema.com, the movie’s opening weekend net collections stood at approximately Rs 105 – 110 million (Rs 10.5 – 11 crore) in India.

On the other hand, Sanjay Leela Bhansali’s Guzaarish starring Hrithik Roshan and Aishwarya Rai Bachchan, which was released by UTV Motion Pictures last week, has had a poor run at the box office too. The movie’s net collections in India after 10 days was Rs 257 million (Rs 25.7 crore).

As was reported earlier by Businessofcinema.com, the movie’s opening weekend business was a mere Rs 150 million (Rs 15 crore), which is poor for a film with an A-list star cast. The collections further fell last week (Monday – Rs 20 million, Tuesday – Rs 18.5 million, Wednesday – Rs 16 million, Thursday – Rs 15 million) taking its seven days net collections to Rs 219.5 million (Rs 21.95 crore). The movie’s second weekend net collections stood at Rs 37.5 million (Rs 3.75 crore).

Break Ke Baad has been made on a budget of approximately Rs 180 million (Rs 18 crores). According to Reliance Big Pictures, the movie’s cost of production has largely been recovered through the sale of satellite and music rights.

Reliance Big Pictures chief strategy and marketing officer Priti Shahani said, “Break Ke Baad has already recovered its production cost, including marketing costs. Being a hype project, the digital rights (satellite, music and video) were sold at a lucrative price. Break Ke Baad has released across 750 screens in India.”