Avatar breaks more records in IMAX

MUMBAI: James Cameron’s Avatar continued its record-breaking box office run over its third weekend, grossing approximately $8.7 million from 179 IMAX theatres domestically from 1 January  through 3 January,  2010. The film registered more than 12% of the film’s total domestic gross of $68.3 million during that period on less than 3% of the screens, driving the domestic IMAX box office to date to approximately $47.1 million.


The IMAX international release grossed more than $4.0 million from 71 IMAX screens during the weekend, an 11% increase over last weekend. Avatar also posted a record-breaking international single day on Saturday with $1.425 million. The worldwide IMAX box office total for Avatar is estimated to be $67 million as of the end of day Sunday, 3 January, 2010.


Avatar is directed and written by Cameron and stars Sam Worthington, Zoe Saldana, Stephen Lang, Michelle Rodriguez and Sigourney Weaver.