Mumbai: Cinram International Income Fund announced that it has signed a long-term agreement with Universal Pictures for manufacturing and distribution of DVDs throughout the majority of Western Europe.
"We are delighted that Universal has selected Cinram for the majority of their European business," said Cinram chief executive officer Dave Rubenstein. "This is a great opportunity for us to leverage our existing European footprint to grow our core business and effect consolidation in the industry."
Under the terms of the agreement, Cinram will be increasing its manufacturing and distribution capacity to provide the additional capacity necessary to service Universal.
"Cinram’s proven manufacturing and distribution capabilities along with their recognized customer-centric approach made them the best choice to handle our business in Europe," said Universal Pictures president Eddie Cunningham.