DivX inks deal with European download-to-own stores for films

MUMBAI: After signing deals with Hollywood studios Lionsgate and Paramount Pictures, DivX, Inc has now inked agreements with three European download-to-own (DTO) stores allowing them to sell premium Hollywood content in the DivX format upon completion of their own studio deals.

Under the DivX agreement, DTO sites ERG (Belgium, the Netherlands), FilmOn.com (UK), and Play4film.com (international film portal headquartered in Italy) will be enabled to provide DivX movies from major Hollywood studios directly to consumers throughout Europe.

DivX technology allows movies to be compressed to a fraction of their original size while still maintaining excellent visual quality. With the flexibility of the DivX format, full-length movies can be downloaded from these new DTO sites and played on any of the 200 million DivX devices that have shipped into the market, including digital TVs, the Sony PlayStation3, mobile phones and portable DVD players. Consumers have the freedom to transfer their DivX movies for playback on other registered DivX Certified devices they own.

"These agreements help make the DivX vision for any content on any device at any time a reality in our key European markets. With the DivX format now approved by four Hollywood studios, we are excited about this next step in helping consumers download premium movies from these storefronts to watch on any DivX Certified device from a wide variety of manufacturers," said DivX, Inc CEO Kevin Hell.

"DivX has a tremendous ecosystem, and we are pleased to partner with them to promote high-quality, secure digital downloading. Offering the latest Hollywood films in the high-quality DivX format is a critical element in developing a strong online business," said ERG chief executive officer Co Mast.

"FilmOn.com considers DivX an important partner in delivering the highest quality films to the more than 200,000 people who visit our site each day. DivX has developed a breakthrough digital media technology that truly enhances the quality and scope of the consumers’ viewing experience, and we’re delighted to be partnered with them in bringing a unique service to the UK for the first time" said FilmOn.com founder and chairman Alki David.

"Play4film.com is focused on delivering a high-quality film experience. Partnering with DivX is a way to differentiate Play4film and to attract more film lovers to our site," added Play4film.com CEO Giovanni Ballantini.

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