DreamWorks Animation inks alliance with Royal Caribbean

DreamWorks Animation inks alliance with Royal Caribbean

DreamWorks Animation inks alliance with Royal Caribbean
DreamWorks Animation inks alliance with Royal Caribbean

MUMBAI: Furthering Royal Caribbean International’s commitment to providing guests with super vacation experiences, the global cruise line has formed a strategic alliance with DreamWorks Animation SKG, Inc, to bring the next generation of family programming and quality entertainment to the high seas.

Vacationers of all ages will soon delight in interacting with some of DreamWorks Animation’s characters when a variety of new shows, activities and offerings are introduced on ships in the Royal Caribbean fleet. The alliance will first come to life for guests to enjoy onboard Allure of the Seas, Royal Caribbean’s newest ship that will debut in December 2010 and will share the title of world’s largest and most revolutionary cruise ship with its sister ship, Oasis of the Seas.

"Royal Caribbean and DreamWorks Animation share many of the same philosophies when it comes to high-quality family entertainment, so there is quite a lot of synergy going into this strategic alliance. We are constantly striving to offer dynamic and engaging programming onboard our ships and couldn’t think of a better brand than DreamWorks Animation to help take it to the next level," said Royal Caribbean International president and CEO Adam Goldstein.

"Royal Caribbean is a world-class leader in the cruise ship industry who excels at continually finding innovative ways to raise the bar in providing family entertainment at sea. We look forward to working with them to incorporate DreamWorks Animation characters and storytelling throughout the entire cruise experience," said DreamWorks Animation CEO Jeffrey Katzenberg.

After launching on Allure of the Seas, the DreamWorks Animation-themed activities and amenities will be incorporated into Royal Caribbean’s entertainment programs on Oasis of the Seas, Freedom of the Seas and Liberty of the Seas, with some of the studio’s popular feature films – Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon – anchoring the integrations.

Year round, "celebrity" characters including Shrek, Fiona and Puss In Boots of Shrek; Alex, Mort, and the Penguins of Madagascar; Po of Kung Fu Panda and Hiccup of How to Train Your Dragon will engage guests of all ages, day and night, with unique experiences, including exclusive special events and energetic parades, as well as through interactive character meals in the main dining room, and of course plenty of photo opportunities. What’s more, the phenomenon of 3D movies will be introduced to the open ocean when Royal Caribbean installs the 3D screens in the ships’ theaters.

Taking the strategic alliance even further, Royal Caribbean will celebrate the addition of Allure of the Seas to the cruise line’s 21-ship fleet by inviting the DreamWorks Animation cast of characters to take the stage in the AquaTheater, the outdoor venue located at the stern of the ship, to perform a one-of-a-kind aquatic based show full of acrobatics and high-diving stunts. In addition, Royal Caribbean’s ice-skating venue on Allure will feature the characters from How to Train Your Dragon in an ice show for guests. The DreamWorks experience on the Royal Caribbean ships is included in the world-class entertainment programming at no additional costs to guests.

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