Fox International Channels signs agreement with Rentrak

Mumbai: Utilisima, the first US network from FOX International Channels, will employ Rentrak’s TV Essentials service to analyze the viewing habits of its audience and provide a stable and accurate currency for FOX to help attract advertisers to its network. "As a new network in the early stage of distribution, it is critical to have access to robust and accurate media measurement in order to prove the value proposition of our unique programming to advertisers." said, FOX International Channels COO Hernan Lopez.

Rentrak’s TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data from millions of TV’s, Rentrak is able to aggregate and report detailed viewing information on its web based systems.