MUMBAI:Even before it opens, Warner Bros. Pictures’ Harry Potter and the Order of the Phoenix is breaking records in theatres. Breaking its own domestic release record in support of Harry Potter and the Order of the Phoenix, Warner Bros. Pictures is opening the film in 4,285 locations and over 9,000 screens, the widest domestic release pattern ever for any Warner Bros. film.
As part of this opening, the film will be shown digitally on 579 screens in 325 locations, more than any Warner Bros. film to date. The announcement was made by Warner Bros. Pictures presidents of domestic and international distribution Dan Fellman and Veronika Kwan-Rubinek respectively.
With showings in many cities starting at midnight, the film will also have the largest number of day-and-date international openings of any film in the franchise, with simultaneous releases in 44 markets worldwide beginning 11 July, 2007. This far surpasses any of the previous Harry Potter release patterns, almost doubling the 24-market release pattern of the previous record holder, Harry Potter and the Prisoner of Azkaban.
In addition, Warner Bros. has generated the greatest overall number of prints for Harry Potter and the Order of the Phoenix, with over 22,000 prints going to exhibitors around the world. Internationally, it is also the largest digital cinema release to date for any Warner Bros. title with over 750 screens.
On the IMAX front, Harry Potter and the Order of the Phoenix is breaking industry records, going up on more IMAX screens than any previous release. The film will open on 126 IMAX screens worldwide Ã¢â‚¬â€œ 91 of those in the US, with many featuring the final scenes of the film in IMAX 3D.
Harry Potter and the Order of the Phoenix stars Daniel Radcliffe, Rupert Grint, Emma Watson, Helena Bonham Carter, Robbie Coltrane, Warwick Davis, Ralph Fiennes, Michael Gambon, Brendan Gleeson, Richard Griffiths, Jason Isaacs, Gary Oldman, Alan Rickman, Fiona Shaw, Maggie Smith, Imelda Staunton, David Thewlis, Emma Thompson and Julie Walters.