MUMBAI: MTV Networks’ IFILM and Paramount Vantage (both units of Viacom) have teamed to premiere movie trailers and showcase exclusive behind-the-scenes content for a number of key Paramount Vantage movie releases this year.
This new partnership among the two Viacom properties allows IFILM to leverage its position as a broad-based online video destination and deliver Paramount Vantage’s assets to the movie-going audience.
“IFILM has an impressive audience of avid moviegoers and I am excited about the opportunity to provide them with a unique look at the Paramount Vantage slate. I am incredibly pleased to be working with IFILM and look forward to developing this partnership even further,” said Paramount Vantage vice president interactive marketing Bladimiar Norman.
“IFILM’s rich video environment is the ideal destination to showcase all of Paramount Vantage’s video assets. This partnership gives IFILM’s audience access to the kinds of content they want and seek out, like movie trailers, all within a dedicated and customized environment,” said MTVN Digital Advertising executive vice president Nada Stirratt.
As part of the online sponsorship deal, IFILM will feature exclusive content from Paramount Vantage’s 2007 movie slate including Arctic Tale, Black Snake Moan, Into the Wild, The Kite Runner, Son of Rambow, There Will Be Blood, Year Of The Dog and With A Mighty Heart.
IFILM will drive traffic to the Showcase by creating a dedicated area on its Movie Trailers & Clips Channel Page, which will allow for easy navigation to the Paramount Vantage content.