MUMBAI: In a move designed to expand its content in the digital space, independent filmed entertainment studio Lionsgate has made a strategic investment in Break.com, a online video entertainment destination for young men.
The partnership will allow Lionsgate to leverage its array of content, including its library of more than 11,000 motion picture titles and television episodes, into Break.com’s online video entertainment channel, which reaches more than 17 million monthly unique visitors.
The two companies will also strategise innovative opportunities for Lionsgate to distribute its current and upcoming feature films, television programming, home entertainment and other new content through Break’s online channel, which is targeted primarily to an 18-to-34-year-old male demographic. In addition, the investment will give Lionsgate access to Break’s talent pool and potential programming development opportunities, and it will provide that talent with a pathway to future project development and distribution.
“Break is one of the freshest and most original platforms for content in the new media space. They immediately appealed to us as an ideal fit. They serve a large niche that we know well, and they are another entrepreneurial partner whose culture, business plan, and creative sensibilities blend seamlessly with our own,” said Lionsgate co-chairman and CEO Jon Feltheimer.
“We first interacted with Break as an advertiser, and we had impressive success there. We came to recognize them as a premier platform for integrating content and advertising as well as the leading online site serving the young male demographic,” added Lionsgate vice chairman Michael Burns.
“Lionsgate’s tremendous arsenal of cutting edge content and its commitment to innovative growth in the digital space make it the perfect partner. This alliance will further accelerate our growth into a world recognized entertainment channel, providing our advertisers with even greater opportunities to sponsor premium and user-generated content and continuing our strategy of accessing daring niche properties that strengthen our brand and expand our reach,” said Break CEO Keith Richman.
Break currently has original content partnerships with NBC Digital Studios, Endemol and Twisted Pictures.