Look3D and RealD reach licensing agreement for RealD 3D Eyewear

MUMBAI: Look3D and RealD have reached a licensing agreement for Look3D to design, manufacture and distribute RealD 3D certified premium eyewear. Look3D eyewear will offer the same crisp, clear RealD 3D experience as eyewear currently distributed at RealD equipped theatres and will be compatible with all RealD theatres worldwide.

"Moviegoers will be able to pick from a full line-up of premium RealD 3D glasses in cool designs with shapes and styles that hug the face like regular glasses," said Look3D director Rhett Adam. "3D movies are booming and we’re excited for the millions of fans of RealD 3D around the world to experience the next film in Look3D style."

"Moviegoers are flocking to theatres in record numbers to experience RealD 3D movies and now they’ll be able to have their own pair of premium RealD 3D glasses in a style that’s all their own," said RealD president worldwide cinema Joseph Peixoto. "Like people having a pair of sunglasses, movie fans will have a pair of RealD 3D glasses personalized in style and fit, and certified by RealD to assure a fantastic movie experience. We look forward to additional announcements about the introduction of designer 3D glasses from top fashion brands and prescription RealD 3D eyewear in the near future."

Look3D will create multiple RealD compatible eyewear collections for adults and children, including a premium collection of glasses of the highest quality with styles matching today’s most popular eyewear designs. Look3D will also offer a themed collection of glasses with colors, shapes and other design elements matching a variety of upcoming 3D major motion picture releases.

Look3D RealD eyewear will be available for purchase beginning in December with sales through Look3D, at movie theatres and online retail sites.