MUMBAI: Paramount Digital Entertainment has signed a first-look deal with Red Hour Digital, which a new subsidiary of actor Ben Stiller’s Red Hour Films.
Under the terms of the two-year deal, Red Hour will develop original digital media properties that can be launched on a variety of formats, including live action and animated webisodes, and social media games on both digital and mobile platforms.
Mike Rosenstein will oversee the segment as director of digital content. He has collaborated with Stiller and his producing partner Stuart Cornfeld at Red Hour Films for the past four years developing features and TV, while simultaneously producing short form digital content. He will also oversee the Paramount Digital relationship for Red Hour.
Paramount Digital Entertainment president Tom Lesinski said, "It’s an incredible opportunity for Paramount Digital Entertainment to be working with such a talented and successful creative team. With Ben Stiller at the helm, Red Hour is a proven draw for audiences on any platform. Ben is digitally savvy with several successful online projects and a fan base of millions of followers."
Stiller added, "I believe the internet is a magical gateway to make all our dreams come true. Red Hour is also developing a new flying jet pack and a teleportation system to travel through time. But for now, we are concentrating on making funny videos to watch while people are pretending to work."
The first project in the pipeline includes an animated digital extension of the film Zoolander, as well as an accompanying social media game. Red Hour is also developing Billy Glimmer: Entertainer of the Century, an online original comedy about Billy Glimmer (Stiller) the most successful singing impressionist-comedian in Las Vegas.
The series will be written and directed by Jason Woliner, with Rob Huebel playing a Billy Glimmer look alike alongside Stiller.