MUMBAI: Queen Latifah, winner of Grammy, Golden Globe and SAG awards, has partnered with multichannel retailer HSN for the exclusive launch of the Queen Collection, her first-ever lifestyle brand. On 27 August, Latifah will debut a unique collection of apparel, handbags and outerwear, and will introduce a hair extension line in September. The premiere will feature designs inspired by her personal style and design aesthetic.
Queen Latifah is an inspiration to women everywhere based on her unbridled success in music, television and film. Conscientious of her stature as a role model and fashion icon, Latifah created her new collection to inspire women to find their own personal style. The Queen Collection offers women fashionable wardrobe-building pieces of apparel and accessories at accessible prices.
"I wanted my collection to reflect my personal style while giving women the tools to build a wardrobe they can feel good in. I partnered with HSN because it’s the ideal platform to share my story and the stories of women who inspired me. I hope to instill confidence in hundreds of thousands of women across the country," said Queen Latifah.
"To truly capture the diverse aspects of this remarkable artist, we focused on creating a comprehensive lifestyle brand that encompasses apparel, accessories and beauty. Queen Latifah’s appeal is universal, and her ability to entertain, enlighten and empower women is sure to resonate with our customers," said HSN, Inc CEO Mindy Grossman.
HSN and Queen Latifah have collaborated to create designs that compliment a variety of body types. Inspired by silhouettes that have been adapted from Latifah’s personal wardrobe and fused with her background in the equestrian world, the Queen Collection features sleek riding pants, slouchy blazers, ruffled blouses, fringe ombre scarves and a suede moto jacket.
The Queen Collection apparel and outerwear lines are grounded with easy-to-wear basics, casual sweaters, great fitting jeans, leggings and tees. Priced under $100, the apparel line focuses on layering pieces such as jackets and coats. The line’s handbags and outerwear styles are all constructed in genuine leathers and suede and are priced between $170 and $300. These designs feature studded details, zippers and moto silhouettes.
Following her first on-air appearance on 27 August, Latifah will return to HSN in September to debut a custom line of Natural Wavy Clip-On hair extensions. Women everywhere will have access to high quality, 100% Remy Indian hair extensions at accessible prices. Available in a range of colors, including black, shades of brown, auburn and shades of blonde, the Queen hair extension collection starts at just over $100.
"HSN and I have worked closely together to create a high quality hair product for women who are interested in reinventing their look. Since my brand philosophy is about instilling confidence in women everywhere, I want to help them transform their look from head to toe," added Latifah.