Redbox rents two million DVDs on New Year’s Eve

MUMBAI:  Redbox rented more than two million DVDs on New Year’s Eve surpassing the company’s previous one day rental record by more than one-hundred-seventy-thousand rentals. District 9, G-Force, Paranormal Activity and Julie & Julia were among the night’s top rentals. With more than 19,000 locations nationwide, consumers have embraced the convenience, fun and value of Redbox.


"With many Americans celebrating New Year’s Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both," said Redbox senior vice president marketing and customer experience Gary Cohen. "Renting a record-breaking two million DVDs in a single night, Redbox looks forward to continuing to provide consumers with incredible value and convenience in the New Year."


Located at select McDonald’s restaurants, leading grocery and convenience stores, and Walmart and Walgreens locations in select markets, each fully automated Redbox kiosk holds 630 DVDs, representing up to 200 of the newest releases. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. Customers can keep the DVD for as long as they’d like for on low nightly rate, and return it to any one of Redbox’s more than 19,000 locations nationwide.