For the first time ever, MTV will have its EMA host fully integrated into the show across multiple screens, as Gomez will be the linchpin across all platforms for MTV’s global celebration of the year’s best in music. As host of the main show, she’ll be overseeing all the onstage antics, performances, winners and unforgettable moments of the evening. On the digital front, Gomez will be juggling several duties to engage with EMA fans all over the world throughout the show from checking in with the Twitterverse to sharing behind-the-scenes gossip to offering her unique commentary on www.mtvema.com.
"I’m so excited to be the host of the 2011 MTV EMA – it’s a dream come true! This is such a huge event that always recognizes the biggest stars in music from across the globe, so it’s a real honour to be MC at this year’s show," said Gomez.
Viewers can vote for their favourite EMA artists by visiting www.mtvema.com. UMG’s Lady Gaga leads the pack of EMA nominees with six nods, while Justin Bieber is up for three awards. Other UMG nominees include Jennifer Lopez, LMFAO, Jessie J, Eminem, Arcade Fire, Far East Movement and Kanye West.