MUMBAI: The Motion Picture Association of America, Inc. (MPAA) in its partnership to fight piracy in
The trailers â€“ which premiered last week â€“ are part of a public awareness campaign featuring a series of print and broadcast advertisements designed to combat the creation, distribution, and sale of illegally recorded films in
â€œMovie piracy takes a real toll on
â€œWith tougher legislation, more enforcement and the expansion of our public service campaign into local movie theaters and taxis, we are sending a clear message: we will not tolerate movie piracy,â€ said Mayor Bloomberg.
Using the universally recognizable look and feel of the MPAAâ€™s ratings system and some memorable scenes from The Sixth Sense, Happy Feet and Titanic, the trailers illustrate the low quality product consumers of bootleg DVDs can expect to find and ask all New Yorkers to stop film piracy with the slogan â€œGet the Real Picture: Donâ€™t Buy Illegal DVDs Off The Street.â€ The trailers underscore the losing proposition of purchasing bootlegged DVDs with mock ratings of â€œROâ€ for Ripped-Off, â€œPSâ€ for Poor Sound, and â€œFâ€ for Fake.
Regal Cinemas, Clearview Cinemas and National Amusements have already begun running the spots and almost 1,100 cabs in the city will feature the trailers. â€œExpanding the public service campaign to movie theaters and taxis will increase awareness throughout the city about the destructive consequences of video piracy. We are grateful to our partners at the National Association of Theatre Owners and to the Taxi and Limousine Commission for helping
Camcorders are at the top of the piracy pyramid, supplying more than 90 per cent of newly released movies that often appear online and in street markets around the world within days and even hours of a filmâ€™s theatrical release. The MPAA estimates that in 2006,
The cityâ€™s thriving film, television and commercial production industry employs over 100,000 New Yorkers and generates $5 billion in economic activity. According to a recent MPAA-commissioned study, the