MUMBAI: Never before in the history of Bollywood has a film team launched a new TV series to promote their film. This is exactly the kind of novel and unique promotions Ekta Kapoor is most famous for. From taking her cast of ‘Ek Thi Daayan’ to the Maha Kumbh last month, to the latest promotions, Ekta Kapoor is surely the smartest marketer for her own films.

Spotted at the launch of Life OK’s new TV series, aptly titled ‘Ek Thi Nayika’, was part of the cast and crew of the Balaji film ‘Ek Thi Daayan’. Ekta Kapoor made a grand entry with Vishal Bhardwaj, and both were suitably dressed in the noir shade of black. Soon, ‘Ek Thi Daayan’ star Konkana Sen Sharma followed, looking lovely in a black and red khadi sari.

‘Ek Thi Nayika’ will see television’s biggest actresses together on one show. The cast includes Smriti Malhotra Irani, Sakshi Tanwar, Mouli Ganguly, Ankita Lokhande, Pooja Gaur, Shweta Tiwari, Aamna Sharif & Kritika Kamra, who were all spotted at the ‘Ek Thi Nayika’ TV series launch last night.

Moreover, audiences might get to see the super hit jodi of Mihir-Tulsi back together, post their successful run as TV’s favourite couple on ‘Kyunki Saas Bhi Kabhi Bahu Thi’. Amar Upadhyay aka Mihir confirmed this news: “Yes, I have been approached for the role opposite Smriti Irani and I am willing to do it. Though I haven’t started shooting, I will start the shoot soon.”

Reportedly, Emraan Hashmi will host ‘Ek Thi Nayika’ along with TV’s lovely ladies. Also unveiled at the TV series launch was the first look poster of the show, which features Emraan at the centre and the TV ladies surrounding him.

This will surely be an interesting show, and a preview of things to come in Balaji’s upcoming film ‘Ek Thi Daayan’, which stars Emraan Hashmi, Konkana Sen Sharma, Huma Qureshi and Kalki Koechlin, and releases on 18 April, 2013.