MUMBAI: Aditya Chopra and Yash Raj Films have come up with a new trend. For the sequel of Dhoom – Dhoom:2, the makers have booked multiple theatres like New Excelsior, Inox, Apsara, Central Plaza amongst others as the main theatres.

Yash Raj Films is also screening the trailers of Dhoom:2 only in cinema halls, thus avoiding the media – electronic and print. What’s more, none of the cast and crew members are allowed to talk about the film to the media. This can well be called new age marketing.