MUMBAI: Yesteryear Bollywood actor Zeenat Aman and designer Anita Dongre launched debutante designer Meena Sehra’s collection ‘MO’ with the inauguration of its first store in Mumbai.

‘MO’ houses clothing in plus sizes for women.

Anita Dongre, who is also the creative consultant for MO says, “The desire to meet the demands of a diverse demography is what’s fueling the popularity of plus size clothing. Full figured clothing is not always readily available in modern, stylish, figure flattering plus size styles in most local clothes stores. This was the thought behind setting up MO, offering designer wear for larger women.”