MUMBAI: Lyric Jeans has entered into a licensing agreement with American Idol co-producer and licensor FremantleMedia to create a lyric-inspired American Idol branded apparel line for department stores, mid-tier and mass market retailers.
American Idol has over 30 million viewers each week. The initial Lyric Jeans-American Idol collection will focus on the contemporary juniors and girls market and expand into other areas including children’s wear.
“American Idol is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept. We couldn’t have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand,” said Lyric Jeans president Hanna Rochelle Schmieder.
FremantleMedia North America manager of consumer licensing Nora Wong added, “Lyric Jeans has taken a unique approach in personalizing musical expression through fashion. Lending the American Idol name to this apparel line is a fantastic extension for both brands and gets to the heart of what the ‘American Idol’ brand is all about.”
