MUMBAI: The Motion Picture Association (MPA), with support from the Media Development Authority of Singapore (MDA), officially launched the Asia Pacific region’s first Centre for Content Protection (CCP) in Singapore at the Digital Future Symposium which was held parallel to the Asia Television Forum.

Motion Picture Association of America special policy advisor and executive vice president Fritz Attaway delivered the keynote address to delegates attending the Digital Future Symposium. He said, “Movie studios and television broadcasters are highly motivated to meet the dynamic demands of the entertainment consuming public—an increasingly large, disparate, and demanding audience. While technology and distribution modes are converging, new business models require consumer-friendly technological solutions that expand consumer viewing choice while protecting content from theft, and we hope that the Centre for Content Protection can be a resource centre for the relevant industries.”

Over-arching goals for the Centre are to expand consumer viewing choices by promoting technological measures that permit secure distribution of digital television; educating the public on the “digital transition”; and supporting technical solutions for legal downloads, home networking and remote access. The CCP will also discuss anti-piracy technological solutions where members within the organization can network and share knowledge on content protection and expand outreach programs within the region.

Motion Picture Association, Asia Pacific senior vice president and regional director Mike Ellis said, “MPA is proud to initiate the Centre for Content Protection as we believe that one of the key solutions to addressing consumer needs is by forging partnerships between business, the public sector and civil society to create a sustainable environment for creative content to flourish.”