MUMBAI: Digital cinema solution provider GDC Technology (GDC) and RealD have entered into an agreement whereby GDC will become a distributor for RealD’s 3D systems in Asia.

Under the non-exclusive agreement, GDC will work with RealD in territories such as China, Hong Kong, Taiwan, Thailand, Indonesia, and Singapore.

GDC will be a representative for RealD’s 3D systems, covering sales inquiries, technical support, maintenance, installation, marketing support, and on-going operations. GDC has secured deployment deals with two largest cinema chains in Hong Kong: Broadway Circuit and UA Cinemas.

Coupled with GDC’s own range of digital cinema products and the recently signed VPF agreements with Hollywood studios, the RealD distributorship is a new addition to GDC’s repertoire of product and service offerings.

“RealD is a global brand with our cinema system driving the digital 3D revolution that’s taking the world by storm. Working with a respected company like GDC will continue to accelerate our growth in Asia, filling the high consumer demand for the RealD 3D viewing experience,” said RealD chairman and CEO Michael V. Lewis .

“Exhibitors and distributors are embracing 3D due to its overwhelming popularity and proven revenue generating ability. There is undoubtedly a rising demand for 3D in Asia; GDC will be in a strong position to tap into this opportunity by forging a partnership with RealD, who is the undisputed leader with the largest share of the 3D market worldwide,” said GDC Technology founder and CEO Man-Nang Chong.